Healthcare Marketing Systems


	What can we at Healthcare Marketing Systems do to increase physician satisfaction?
	“highest priorities for increasing physician satisfaction involve improving hospital communication with the medical staff, increasing hospital’s willingness to involve physicians in policy decisions, and improving hospital processes”

“Asking physicians to systematically and conservatively evaluate the hospital will convey that their input is important and it will highlight the hospital’s strengths and weaknesses from the physician’s perspective”

What is the Hospital Services Representative Program?

A detailed system of on-site sales training and sales management resulting in improved physician relations while increasing hospital utilization through direct selling to physicians.

How can you help?

I Short Term:
Help develop hospital knowledge (SWOT analysis);

lBy Department

By Specialty

Compared to Competitors

Begin to develop a physician as customer mentality
ll

I Long Term:
Be responsive to physician comments:

lHelp prepare the Liaisons to meet with our physicians/customers

Remember they represent you and your department in front of our physicians/customers
l

What can we expect to achieve from this program?

lImproved Quality of Care

Improved Communications with our medical staff

Move Market Share from the competition

Increased Revenues

Improved Contribution Margins

Win–Win-Win

(Patient-Physician-Hospital)

HMS is a health care sales and marketing firm with more than 20 years.

	Who is Healthcare Marketing Systems, Inc.?
	What is the HSR Program?
	What kind of results can the hospital expect?
	How can I justify the HSR Program now?
	When is the best time to implement the HSR?

In any effective sales program it is of paramount importance to have proven sales management techniques to maximize and maintain production. The HMS Regional Manager assigned to your hospital will conduct monthly onsite field sales training and management with the HSR.

HMS also provides other physician relations programs and enhancements for your hospital’s existing and future service lines.